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THE WAY I SEE IT
By NEVILLE WILLIAMS
Is the electronic service
industry dragging its feet?
Last month I drew attention to the difficulties and
delays which can be experienced these days when
electronic equipment is returned for repair. It is
clear, however, that the examples quoted were not
isolated incidents but part of an emerging pattern
affecting the whole gamut of electronic devices.
As you will have noticed, I did not
identify the make of the various
units and this was quite deliberate.
They just happened to be those that
came to my notice and it would
have been unfair, by implication, to
single them out as brands to be
a,voided. Rather, they were listed as
an indication of a wider problem.
At this moment, four weeks after
I wrote that story, a couple of those
very situations are still to be
resolved.
Replacement chips for my own
computer printer, ordered from
overseas, are still at least two
weeks away so that, in the normal
course of events, twelve weeks or
more will have elapsed before the
local distributors can be in a position to fix it. As it happens, I've just
been advised that they've located a
possible substitute board and may
be able to effect at least a temporary repair. One must be
thankful for small mercies, I guess,
but that will still add up to a turnaround time of ten weeks.
As I mentioned previously, I
would have been in real strife had
not a friend been able to lend me a
standby printer of a different make,
although I faced a difficulty in that
the distributor was no longer able
to supply a new ribbon for it or offer any meaningful assistance in
obtaining one.
Then there was the schoolteacher friend's near-new computer monitor, from still another
supplier, who quoted six weeks to
track down and repair a fault that
was causing the brightness level to
vary erratically. He, too, was able
to get by in the meantime with a
borrowed monitor, which behaved
perfectly, suggesting that the problem had nothing to do with the
computer itself.
For him, the good news was a
phone call, four weeks later, advising that he could pick up the
monitor, which had been
"thoroughly checked" in the meantime. The dubious news, on his arrival, was that the technicians
could find nothing wrong with it.
The bad news, when he got it back
home, was that the brightness was
as unstable as ever. When last I
heard, he was still trying to work
out what to do about it.
(I am reminded of Murphy's first
law, as applied to computers and
quoted recently in the Sydney Morning Herald: '' As soon as the technician has been called, the thing that
has gone wrong mysteriously fixes
itself or goes into hiding until after
the technician leaves".)
A VCR - what's all
the hurry?
Then last month's story, to do
with VCR problems, was mirrored
by the experience of another acquaintance who happened to hear
about what I had just written for
the November issue. A few weeks
previously, his 20-month old VCR
had mangled the tape in a rented
video cassette to his considerable embarrassment. He duly
took the VCR to an accredited
repairer, who assured him that the
fault could be rectified but added
that the job might take several
weeks.
Not prepared to wait that long,
he took it elsewhere, only to be told
much the same story. The second
repairer undertook to do the job as
quickly as possible but explained
that the turnaround time really
depended on how long it took to get
hold of the necessary replacement
parts.
Annoyed with both the manufacturer and the department store that
had recommended the particular
brand, he had little choice but to accept the repairer's word. Four
weeks later, with the VCR still in
limbo, he rang the Australian
distributor to protest directly to the
spare parts manager. The person
who actually took the call remains a
mystery but was obviously unimpressed either by his complaint or
his presumption in making it - virtually hanging up in his ear!
DECEMBER1987
87
'Superlative'
Many people have been mass-marketed into
believing that digital 'music' is superior to
analogue reproduction. This new ORTOFON MC30 Super Cartridge will most certainly show you
where this theory goes completely wrong! Using
pure silver wiring, Ortophase phase/amplitude
linearity and apure platinium damping disc,
the ORTOFON MC-30 Super delivers directly to
both ears the superior musicality of high-class
analogue reproduction. As others have already
said:
.. . the overall sound is one of extreme clarity which
can bear comparison with CD at its best. In fact, unlike
COplayers, a well designed moving-coil cartridge like
this one maintains its response well beyond the 20kHz
upper limit."
John Barwick, Grammophone, April 1987.
"The MC-30 Super is a better cartridge than most of its
rivals. It's just a thoroughly musical design, and there's
little that needs to be added to that bald statement. Go
for this cartridge if you want a sharp, incisive sound of
real refinement and with explicit stereo."
Alvin Gold, HI-FI Answers, April 1987.
"The MC-30 Super .. . is the child of a mating of the MC20 Super and the MC-2000 - both of which I know and
adore. Once the cartridge bedded in, it was as sweet as
sugar, an MC-2000 without the bite and with most of
the detail ... Ortofon has plenty of reasons to believe
that a market for high quality cartridges still exists, and
this continued support of the LP has resulted in an
outstanding transd ucer.''
Ken Kessler, HI-FI News and Record Review,
March 1987.
"The MC-30 Super is a superlative tracker . Highs are
gorgeous - smooth, open, and sparklingly crisp . . Lowfrequency performance, too, is excellent."
J. Gordon Holt, Stereophile, January 1987.
For fuli details and free brochures, contact the
Sole Australian Distributor, SCAN AUDIO or
your nearest ORTOFON specialist.
SCAN AUDIOPty. Ltd.,
52 Crown Street, Richmond, Victoria 3121.
Telephone: (03) 429 2199.
ortofon
accuracy in sound
S&T .SA.4760
"One would think", he said,
"that the supplier was doing me a
favour in making spare parts
available at all! "
His reaction was to write a letter
of protest to the company management, indicating his dissatisfaction
as a brand customer and expressing the hope that this further
complaint:
(1) Would not end up in the hands
of another staff member with such
an objectionable, "don't care" attitude, and
(2) Might motivate management to
look critically at the parts situation
and hopefully ease the problem in
future for other customers like
himself.
The VCR has since been repaired
but it still took all of six weeks,
despite his "stirring"!
"Electronic" cameras
And that brings me to a freelance
photographer who is a long-time
friend and associate. Some time
ago, he invested $150-odd in an
electronic timing device which
could be set to trigger a motordriven camera for multiple exposures, either in rapid sequence
or spread over a much longer
period, as for time-lapse
photography. When he tried to use
it recently, however, it went completely crazy, pulsing quite
erratically.
On taking it back to the local
distributor, he discovered that they
had no facilities in Australia for
servicing the electronics in their
equipment. They were well set up to
deal with mechanical problems but
anything electronic had to be shipped back to the factory.
What was that likely to cost and
how long would it take? It would
take up to six weeks to reach the
service department, he was told,
because their policy was to collect
enough items to make up a worthwhile consignment.
The service department would
then work out quotes for the
various jobs, which would be referred back to the Australian owners.
As the quotes were accepted, the
repairs were set in train and
enough completed jobs collected,
once again, for a return consignment to Australia. That would pro88
SILICON CHIP
bably add another six weeks!
And the cost? He would be liable
for the freight and insurance both
ways - about $40 - plus the cost
of repair, if authorised.
Could he obtain a circuit diagram
so that the unit could be serviced
locally? No, they didn't think that
would be possible, nor was there
any provision to supply spare parts.
There the matter stands, for the
time being. It may well be
uneconomical to provide local service for the electronics but it is
rather frustrating to discover that
only after the equipment has failed.
In the meantime, the experience
has further soured his attitude to
electronic photographic equipment.
From a good "mechanical"
camera, he said, you could expect a
life of twenty or thirty years before
it had to be written off but, with
equipment using electronic
modules, the life expectancy seems
to be anybody's guess. For one particular model camera, he said,
critical spares appear to have cut
out after only six years.
Equipment more reliable
Getting back to domestic TV and
audio equipment, it is certainly true
that it is far more reliable than
once was the case and that service
is required much less frequently.
Back in the '60s, valve-type
monochrome TV sets provided a
good living for a whole army of servicemen, as also did the first
generation of colour receivers.
Nowadays, most TV sets, VCRs
and hifi components survive the
warranty period without incident
but even so, a breakdown that takes
weeks to fix can be a souring experience, whether in or out of the
warranty period.
Fortunately, it isn't always that
way. A company mentioned last
month, Hills Telefix, usually have
routine faults sorted out within a
day or so, and doubtless there are
other such companies across
Australia, large and small, of which
the same could be said.
Even so, Telefix Sydney Division
Manager John Ridley admits that
repairs can take a lot longer if they
have to wait on critical spare parts
from the manufacturer. There is a
practical limit, he said, to the
number of major bits they can carry
in their own inventory, particularly
as they have to cope with such a
wide range of brands and models.
We also talked the matter over
with Jeff Beaumont, National Support & Service Manager for Tandy.
He claimed that his company has
always placed special emphasis on
back-up service, as part of their
marketing strategy. While they too
have their share of problems with
replacement parts, they carry a
very large inventory in stock.
All Tandy products, other than
those retailing for less than about
$50, can be returned for service via
Tandy stores and are normally
repaired within 3-5 days, with
business computer equipment given
special priority. (These days, it may
cost about as much to repair an
item worth $50-odd as to replace
it!)
At the present time, Jeff said, the
average turnaround time, covering
all products, was 3.2 days! How
many companies could match that
claim?
Pointed questions
As I see it, the moral that comes
out of all this is a few pointed questions you should ask when buying
electronic gear:
• If what I'm buying breaks down,
what's involved in getting it
serviced?
• How long does it take to get it
repaired? Days, weeks or months?
• Can it be fixed in the home? If
not, what alternative arrangements
must be made?
• If repaired at a service depot,
which depot, when is it open, and is
there a more convenient option?
• What does the warranty cover
and for what period? All parts and
laqbur or some parts and limited
labour?
• Who do I know with a unit of the
same brand? What has been their
experience in terms of reliability
and back-up service?
In short, make the kind of inquiries that an astute buyer makes
when contemplating the purchase
of a new car. What greater put-off
is there than to learn from a
neighbour that the dealer service in
the area for a particular brand
"stinks"!
And, speaking of cars ...
I was intrigued recently when a
relative bought a near-new car
from his local dealer a
demonstrator or lease vehicle, I
gather. It was covered by a 2-year
extended warranty, he said, but it
did not include the electronics.
He would have to carry that risk
himself and, while there was no
special reason to expect trouble, a
breakdown in that department
could set him back by anything up
to $500!
In forewarning him, the salesman
appeared to have done the right
thing but, as I said, the exclusion intrigued me: a 2-year warranty on
everything except the electronics.
Did it mean that the electronics industry was as yet unable to make
modules sufficiently rugged and
reliable to match the durability of
the rest of the vehicle?
A representative of a large car
servicing organisation, who are
confronted by more stalled cars
than most, was non-committal when
asked the above question.
"It's certainly taken a while" he
said, "for vehicle and electronics
manufacturers to get their act
together. Under the bonnet of a car
is a pretty unfriendly environment
for electronic equipment of any
kind. So is the passenger cab, if an
electronic module is mounted
where it can be dripped on by rainwater from a faulty windscreen
gasket!
"They seem to be getting it sorted
out now but, to my mind, if electronic modules do fail, they cost far
too much to replace. They'll have to
get the price down, somehow!"
Another friend, responsible for a
fleet of company cars and trucks,
referred me to the staff mechanic
responsible for electrical and electronic maintenance.
Obviously on familiar ground, the
mechanic said that the majority of
modern cars used "computers" of
one type or another to control
various functions in the vehicle,
some relatively simple, some complex, some dedicated to particular
tasks, others providing more comprehensive control.
"By and large, modern electronic
control units are very reliable", he
said, "considering the jolting to
which they are subjected, the
moisture and temperature problems, and the RF radiation from
everything from ignition systems to
fields from broadcast transmitters
sited 100 metres from the roadside.
"As a general rule, if an ECU
(electronic control unit) functions
for six months, it will keep going for
years".
As for the warning about a possible $500 service charge, he expressed reservations. Depending on
the make and model, he said, a major electronic breakdown could cost
anything from $500 to $1200 or
more - a remark that caused me to
wonder whether the salesman had
been as frank with my relative as I
had given him credit for.
So to my final question: "Why
refuse warranty on the electronics
in a second-hand car? Does it
signify that the modules are intrinsically less reliable than the rest of
the vehicle?"
"Not exactly", he said and went
on to suggest a couple of more
pragmatic explanations:
(1). An experienced mechanic can
inspect and test drive a car and
come up with a fairly reliable
assessment of its mechanical condition. One can't be so sure about the
electronics. A dormant or intermittent fault could pass undetected, if
the system functioned normally on
the day, rendering the warranty
situation somewhat less predictable.
(2). If a mechanical failure occurs
under warranty, much of the cost of
rectifying it is in-house labour,
which can be absorbed, spread,
amortised, buried - call it what
you like. With an electronic failure,
the labour content is normally quite
small but a $1000-odd outlay for a
replacement module could make a
book-entry mess of an individual
transaction.
According to my informant,
restricted warranties like that are
likely to be around until the cost of
replacement modules is drastically
reduced or a reliable and
economical exchange service is
readily available.
In the meantime, the buyer has to
take all the risk, a situation which is
hardly fair or satisfactory.
That's the way I see it!
~
DECEMBER1987
89
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