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THE WAY I SEE IT
By NEVILLE WILLIAMS
They'll sell you anything
but don't ask them to fix it!
Pause long enough to inspect the electrical or electronic
wares in u store and you'll find someone at your elbow
eager to assist and advise. But call again to report that
what you bought has failed and the response is likely to be
strictly formal: "Sorry, but we can't help you directly.
You'll have to take the matter up with (somebody else)"!
In making the above observation,
I'm not reacting to something that I
just happen to have heard about or
read about. On the contrary, a
series of frustrating situations,
which I encountered at first hand,
proved to be the tip of a large and
growing problem in the area of
equipment servicing.
Perhaps I should explain that,
when I was younger and more involved in the practical side of the
industry, I did most of my own
repairs. These days, with dedicated
components and technology becoming the rule rather than the exception, I prefer to rely on people who
specialise in this work. So I'm a
technically informed but otherwise
typical consumer.
My practice, in magazine articles, has traditionally been to advise other typical consumers to
refer their problems, where possible, to the manufacturer concerned
or to a local organisation that the
manufacturer has accredited for
the area. Such advice is based on
an assumption that the manufacturer and/or accredited representative should be familiar with the
symptoms and problems of their
own product range and have ready
access to replacement parts.
Where direct representation is
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SILICON CHIP
not accessible, I've normally suggested contacting an. established
specialist service organisation or,
failing that, an individual on-thespot repairman that other consumers are prepared to recommend
on the basis of experience.
In the light of recent observations, however, I'm less confident in
offering that sort of advice. Overall,
the reliability of consumer electrical and electronic equipment
may have improved but, if it should
fail, the provisions for service and
repair appear, for a variety of
reasons, to be less predictable than
they once were.
YA WANNA
WA\'T' l=OR \"t".. ~ •.
"
I list below a number of situations which, as mentioned above,
were encountered quite spontaneously at a personal level.
Heaven alone knows what might
come to light if one really went looking for problems!
CASE 1 Cassette Tape Data
Recorder: owned by a close
relative, it was part of an inexpensive but useful computer-cum-word
processing setup. It began to
mangle tapes and inspection showed that a small neoprene-tyred idler
wheel, driving the take-up spool,
had failed.
I rang the distributor who advised that replacement parts were not
available; if submitted for service,
they might be lucky enough to score
a replacement from a reject unit
but they warned that, being no
longer under warranty, the
minimum service charge would be
$40.00.
Faced with an indefinite delay
and an uncertain result, the owner
had little choice but to discard the
otherwise serviceable recorder and
buy a new one costing around $ 70
- this for the sake of an item worth
a few cents!
CASE 2 Video Cassette
Recorder: it was operating normally when the tuner and clock suddenly went dead, suggesting a possible
failure in the supply line to that portion of the assembly. The unit was
ticketed to indicate the fault and
delivered to the manufacturer's
service department.
Their response to a subsequent
enquiry about its fate seemed to in-
dicate that it had been despatched
elsewhere for service. It would be
repaired as quickly as possible,
they said, but six weeks elapsed
before I finally got it back.
CASE 3 - Microwave Oven: cooking times had become tediously long
and, since the unit was about five
years old, it seemed likely that it required a new magnetron. It was
delivered direct to the service
counter of the manufacturer's
Sydney complex. An inquiry about
three weeks later produced a very
vague response and the best part of
another month elapsed before it
was ready to pick up.
While I was waiting for it at the
counter, I overheard another
customer complaining bitterly that
he'd been waiting over eight weeks
for a room heater to be fixed - this
in the middle of winter!
CASE 4 - Computer Printer: when
it failed recently, I returned it to the
local distributor and emphasised
that, as a freelance writer, I was in
a bind without it. A week later, I
was told that although the printer
was ostensibly a standard model,
one of the PC boards differed from
that shown in the service manual. A
replacement for an IC on the unfamiliar board would have to be
ordered from overseas.
As I write, that was eight weeks
ago and the printer is still sitting
forlornly in the service department.
CASE 5 - Computer Printer Ribbon: I would have been in all sorts
of strife for lack of a printer had not
a friend loaned me one of another
brand which he wasn't using at the
time. I managed to couple it successfully to my computer but found
that the ribbon was badly in need of
replacement.
It was from an office system and,
without too much apprehension, I
rang the supplier. "Unfortunately,
sir", I was told, "that system was
superseded around 1981 and we no
longer supply consumables like ribbons or discs". They suggested that
a certain small company in
Melbourne might just be able to
help. As for other-brand ribbons
that could possibly be compatible,
they "really didn't know".
CASE 6 - Computer Monitor: when
I recountered the above to a
schoolteacher friend, he was much
more interested in sharing his own
problem. His personal computer is
very much a current model but the
monitor had just failed. When he
rang the service department of the
Australian agent, they quoted an
estimated six weeks to repair it,
even if he delivered it next morning
direct to the service counter - six
weeks to repair their own near-new
video monitor that would contain
far fewer "works" than a small colour TV set!
As I remarked earlier, if these
situations are what one consumer
can nominate off the cuff, at a purely personal level, what would
emerge if one went around
deliberately turning over stones?
When I mentioned the above to
an executive in a suburban servicing organisation, he was quite unmoved. His verdict: I'd say they
were about par for the course".
WHY 'S£'{'1'l..E FOR
A l',lE.W ~~1" ~"'EN
:~oWN~~?.
\
.-1,!
~
Expect about six weeks!
So there you have it, customers:
nowadays, if you return for repair
your cassette radio, TV set, VCR,
computer, microwave cooker, room
heater, or what have you, be
prepared to wait six weeks before
you become really impatient or
start getting your knickers into a
knot! And that's irrespective of
whether or not the device is under
warranty.
I also shared my thoughts with
Jim Yalden, VKZYGY, in the course
of a casual "rag-chew" on the
2-metre amateur band. Jim has his
own company in Milton, NSW, servicing both consumer and professional equipment in the general
area.
Jim stressed that it was in his
own interest to get jobs in and out of
the service shop as quickly as possible but it was becoming more and
more difficult to do so, mainly
because of delays in obtaining
critical replacement parts. Some
suppliers weren't too bad, he said;
others were "hopeless" and, in
such cases, neither he nor any
other serviceman could avoid long
delays.
He went on to nominate typical
situations that had recently been or still were - a source of acute
embarrassment to him, including:
• A late model major brand VCR
that has been sitting on his shelves
for six weeks awaiting a
replacement reel motor. Present
indications are that it will still be
another four to six weeks before he
can start the job.
• A cassette radio, still under
warranty, which he finally
returned to the distributor rather
than carry the odium for not being
able to obtain a replacement for a
major component. The buyer has
been without it for over six months!
• A microwave oven for which he
cannot obtain the appropriate
magnetron from the supplier. It's
been held up in his workshop for
seven months and, just before
talking to me, he'd heard that the
owner had given up and bought
another one.
• A trawler depth-sounder which
he could not repair for want of a
critical component. The Australian
agent quoted a minimum of seven
weeks to import a replacement.
Through a Japanese contact, the
trawler owner was able to telex an
order to that country and the
replacement arrived just 10 days
later.
To someone who can look back to
the early days, delays like the
above are unthinkable. I learned
the ropes at Reliance Radio in
Sydney, at that time a small
manufacturing-cum-retailing firm
which relied heavily for its success
on word of mouth recommendations.
If a receiver failed, especially
during the warranty period,
management would do their level
best to have the problem sorted out
during the next couple of days,
NOVEMBER 1987
15
come hail, rain or shine - a phrase
that meant something when a serviceman rode around on a motorcycle/sidebox combination. A failed
set and a dissatisfied customer
were seen as a potentially bad
advertisement.
When I later transferred to the
Amalgamated Wireless Valve Company, part of my new job was to
keep track of valves from all
sources and devise brochures aimed at helping servicemen effect
substitutes for types for which
there might currently be no direct
replacement. It was a free service
intended to generate "goodwill"
(remember the word?) for the
AWV/Radiotron brand.
we now seem to have gone to the
other extreme. Just before writing
this, I was involved in helping a
relative select a new 34cm colour
TV set. In the course of so doing, I
enquired about warranty and service arrangements for the respective brands on display.
Most, it appeared, carried a
12-month warranty covering parts
and service. No, 34cm TV sets were
not normally serviced in the home
but the sales assistant seemed quite
uncertain as to whether all or some
of the brands had to be returned to
the store or direct to the service
department of the particular
distributor. Either way, the buyer
would have to deliver the set and
collect it again when it was ready.
What about the turnaround time
for service under warranty? The
answer: an off-handed "Maybe
three or four weeks" - as if time
didn't really matter.
I was left with the firm impression that the assistant's job was to
sell the goods, take the money and
process the invoice. After-sale ser-
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SILICON CHIP
vice was an incidental that they'd
prefer I hadn't pursued.
A warranty card was included in
the paperwork. It was the W€.LL,t
customer's responsibility to fill it t t;OULt> ~
l'I\IU<.
out, send it to wherever it had to go,
and resolve any problems that
might arise with whoever it
nominated.
Transport is up to you
Commenting on this, Jim Yalden,
an accredited service representative for a number of different
brands, confirmed that most TV
sets now carried a 12-month warranty, which required that the
smaller models be brought in for
repair.
He said that he has had to
reorganise his own business to
restrict in-home service of all kinds.
Even with a door-knock fee acceptable to his clients, time spent
"piloting" the service van, the inefficiencies of in-situ repairs and the
frequent need for a return visit all
add up, these days, to a formula for
"going broke"
He now insists that all transportable items be delivered and picked
up by the client, and that includes
electrical equipment, radio sets,
cassette players, VCRs and TV sets
smaller than 56cm. He points out
that manhandling 63cm and even
some 56cm TV cabinets ("coffins"
Jim calls them) is not an easy task
for a lone serviceman, further complicated by the attendant risk of
scratching or otherwise damaging
the cabinet.
A serviceman in a nearby town,
he said, is now insisting that clients
who live outside the town boundaries arrange for a professional
carrier to pick up and deliver large
TV sets, if they can't handle them in
their own vehicle.
Another country serviceman,
whom I've heard about since, is
flatly refusing to make any home
calls at all, even though he's accredited for warranty service on
most brands. Instead, he's come up
with a novel arrangement whereby
the local milkman will pick up and
deliver items for service, for a
separate fee!
While country serviceman in particular may regret having to impose
such conditions, many may well
have little choice in the matter, in
the face of escalating costs. The
one-time door-knock fee of around
$25 is claimed to nowhere near
cover travel time, equipment and
vehicle costs for a professionally
competent technician. If metropolitan servicemen can justify $50,
the call charge in the country
should allegedly be above that
again.
However, according to Jim
Yalden, sales staff have a moral
obligation to acquaint customers
with service conditions, particularly with physically large and complex equipment in country areas,
and especially if customers live out
of town.
Spare parts problem
As for the shortage of replacement parts and the long turnaround
times he, like others I talked to,
tended to blame it in part on longterm fallout from the reduced value
of the Australian dollar.
When the exchange rate was in
our favour, the major Japanese
companies enjoyed a thriving
market and it was no hassle for
them to set up their own generously
equipped service departments, with
access to ample stocks of replacement parts.
But now, with the exchange rate
down from 300-400 yen to the $A to
just over 100, the market for new
equipment has shrunk in both
volume and profitability, while the
dollar commitment for spare parts
sufficient for all those models
already in the field has gone
through the roof. With a restricted
inventory, the flow of spare parts is
more vulnerable to shipping and
handling delays, and to industrial
disputes - one of which is tying up
deliveries even as I write.
Nor is the position being helped,
someone suggested, by the different
attitude overseas to equipment servicing. In Australia, if a unit fails,
normal customer reaction is to get
it fixed. In Japan, consumers are
encouraged to cut their losses and
replace it with a later model. On
this basis, it wouldn't be too surprising if the word from Japanese
boardrooms is to keep a close
watch on the service dollar Down
Under!
Whether or not this is so, there is
certainly ample evidence of the
manufacturers' service involvement being rationalised in respect
to both spare parts and staffing
levels, with the diversion of an increasing proportion of own-brand
repair work to outside contractors.
Up-to-date information
Another major problem area for
service technicians was brought to
my notice by John Ridley, manager
of the Villawood (Sydney) division
of Hills Telefix, a company that has
kept my own TV sets walking and
talking for a number of years - in
exchange for the usual insurance
fee.
In his opinion, technology is running ahead, not only of the real needs
of consumers, but the ability of the
manufacturers to communicate
"how it works" and "how to fix it"
information in their own literature,
and ultimately to the technicians
who have to service the equipment.
Even worse, some of the difficulties which have arisen in the
field seem not to have been foreseen or allowed for in the development labs, requiring tedious backtracking across national and
language boundaries to sort out the
problem and the probable need for
circuit modifications and/or updated literature.
There is a practical limit, says
John Ridley, to the amount of experience and information which
any one technician can bring to
bear on the equipment which, these
days, he is likely to encounter in the
home. There is also a limit to the
amount of literature that he can
carry or access or absorb, even
given the back-up which a company
like Telefix can provide.
Jim Yalden agrees, pointing out
that a self-employed service technician Illpy now have to pay anything
up to $50 for the manual on a new
IJlOdel TV receiver or VCR. Yet,
without access to many such
manuals and to suitably high-tech
test equipment, it is simply not
possible to service new equipment
efficiently or even - in the longer
term - to stay in business.
That is why, says Jim, TV technicians are "leaving the industry in
droves"; and why the number of
well-equipped repairmen in country
centres is down to around half of
what it once was.
Caveat emptor!
In my view, we as consumers are
getting uncomfortably close to the
point where that frustrating phrase
has to be invoked: "caveat emptor"
- let the buyer beware [since he
buys without recourse).
When next you front up to the
sales counter in search of a new TV
set, VCR, or other item of electronic
gadgetry, heed John Ridley's
remarks and don't be too easily
talked into investing in the biggest
and the best, with the most features
and the latest technology.
There's not much point in buying
facilities that you'll rarely use,
and/or gee-whiz technology that
may needlessly complicate and add
to the cost of future service
procedures.
If you live, or plan to live in the
country, keep in mind Jim Yalden's
warning about the currently
diminishing numbers of rural
What is your view?
This story paints a rather uncomplimentary picture of the service available on consumer appliances but there must be
another side to it.
We are sure that many companies must be doing their very
best to provide good service and.
are succeeding. We'd like to hear
from these companies and from
readers. Tell us about your good
and your bad experiences . Write
to Silicon Chip, PO Box 139, Collaroy Beach , NSW 2097.
repairmen, who are prepared, competent and adequately equipped to
take on cumbersome, timeconsuming high-tech repairs.
Finally, my own two-cent's
worth: don't assume that your
friendly emporium will take over
your service worries, because
they've been so nice to you in other
ways. Check out the warranty, read
the fine print and discover exactly
what's involved.
What is the warranty period and
what does it cover? Does it cover all
parts and labour for the full
period? Is the work done in the
home or does the unit have to be
returned for service to the store or
to the distributor's service department? If the latter, where is it
situated, and during what hours is
it open? What is the turnaround
time for a typical repair?
You may not require service, of
course, but if you do, it's well to
discover beforehand that the model
you are considering has to be
delivered to, and picked up from,
the front end of a queue at an
awkward address (for you) between
awkward hours on week days only.
Believe me, those are not idle
observations.
The relative mentioned earlier
settled for a 34cm receiver partly
because, living alone, it would be
small enough for her to transport
for service, without assistance. The
brand she chose offered the further
advantage that during and after
warranty, it could be returned conveniently either to the manufacturer or to a nearby service insurance centre.
That's the way I see it.
~
NOVEMBER 1987
17
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