AUSTRALIA'S DYNAMIC ELECTRONICS MAGAZINE
They said we'd go broke
but we didn't!
Did you have doubts when we started SILICON
CHIP? Many people shook their heads and said we
were headed for disaster! It may not seem all that
long ago but it's now almost three years since
SILICON CHIP came onto the scene. According to
most people, we had NO chance at all of
succeeding.
To tell the truth, we probably were a little
foolhardy but we started off anyhow. We thought
there would be enough readers out there who
would appreciate what we were trying to do.
Thankfully, enough of you have made the decision
each month to buy SILICON CHIP for us to survive
and grow.
Our special thanks to those readers who took
out a subscription in our early days - they helped
us enormously. In fact, they probably made the
difference between our survival and failure.
So now it's three years down the track. You
might have noticed how the issues have been
growing, bit by bit, starting first at 96 pages, then
104, then 112 and now, with this issue, 124 pages
and with a growing colour content too.
Some readers have even commented that they
were amazed that we have kept the price of
SILICON CHIP so low for so long. After all, the
price of everything else has gone up in the last 3
years hasn't it? What about SILICON CHIP?
"Uh oh", I can hear you muttering, " He's just
about to announce a rip-off price increase for
SILICON CHIP". Well NO. We plan to hold the
price of SILICON CHIP constant for as long as
possible. Yep. We know that you like to see
SILICON CHIP on sale at a good price each month.
But we need you to help us with that.
To help us hold the price of SILICON CHIP for as
long as possible, we're asking you to take out a
subscription. Presently, you may like SILICON
CHIP but maybe you don't buy every issue.
Possibly you like to flick through each issue and
• ••
then decide to buy. Well, if you think SILICON CHIP
is good, why not buy it every month? That way,
you'll have access to all the articles and you won't
regret having missed an important issue.
If you decide to take out a one-year subscription, you'll be helping us a lot.
For our part, we'll have SILICON CHIP delivered
to your door in mint condition, generally a few
days before it goes on sale in newsagents. You'll
know about the specials from SILICON CHIP advertisers, before they run out! And to sweeten the
deal, there is our big subscription promotion, starting this month, featuring a Bose Lifestyle Music
System as the grand prize. It's well worth being in
the draw by becoming a subscriber.
And another point. If you work in electronics, a
subscription to SILICON CHIP could be partly paid
for by Paul Keating (yes, a ta:x deduction). Check
your eligibility for a deduction with your
accountant.
Your Guarantee of Satisfaction
And what about if you take out a subscription
and then decide that you don't want SILICON CHIP
delivered every month? That's OK. We understand that this might happen with some readers.
So, to overcome any reluctance you might have on
that score, we will refund the balance of your
money if at any time you decide the cancel your
subscription.
Please take a few moments now to fill out the
coupon on the back of this page. Send it with your
remittance to us and we will start your subscription with the next issue.
I know you will enjoy reading SILICON CHIP for
the next 12 months and I thank you for your enthusiastic support.
Leo Simpson
Publisher
FILL OUT THE POSTAGE-FREE SUBSCRIPTION COUPON OVERLEAF
NOVEMBER 1990
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