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PUBLISHER’S LETTER
www.siliconchip.com.au
Publisher & Editor-in-Chief
Leo Simpson, B.Bus., FAICD
Production Manager
Greg Swain, B.Sc.(Hons.)
Technical Staff
John Clarke, B.E.(Elec.)
Peter Smith
Ross Tester
Rick Walters
Reader Services
Ann Jenkinson
Advertising Enquiries
Rick Winkler
Phone (02) 9979 5644
Fax (02) 9979 6503
Mobile: 0408 34 6669
Regular Contributors
Brendan Akhurst
Louis Challis
Rodney Champness
Garry Cratt, VK2YBX
Julian Edgar, Dip.T.(Sec.), B.Ed
Mike Sheriff, B.Sc, VK2YFK
Philip Watson, MIREE, VK2ZPW
Bob Young
SILICON CHIP is published 12 times
a year by Silicon Chip Publications
Pty Ltd. ACN 003 205 490. ABN 49
003 205 490 All material copyright
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ISSN 1030-2662
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2 Silicon Chip
Technology has its
benefits – and its
drawbacks
OK, how many of you noticed the obvious mistake in the December issue? There
were no prizes for spotting it and it caused
a great deal of chagrin, if you can use such
a mild term, in the SILICON CHIP offices. If
you didn’t spot the error, I’ll put it down to
having flitted over those two pages (twice)
and not being particularly interested in the
affected article on digital reverberation.
For those who spotted it and wondered just how such a painful mistake could occur, the answer is, all too easily. Nor can we fall back on
the standard excuse, used countless times by publishers in years past,
that it “was a printer’s error”. These days any mistakes you see are entirely ours, apart from the occasional page having poor colour because
of registration problems.
No, since our magazine is produced CTP – computer to plate – the
printer has very little input into the final product. The entire editorial
contents of SILICON CHIP and the advertising content is all compiled as
computer files and sent to the printer on a CD-ROM. Any corrections to
the proofs are either emailed or sent to our FTP (file transfer protocol)
site and they are then zotted into the computer at Dubbo in the blink
of an eye.
And that’s how the error occurred. Some small changes needed to be
made to the proofs on pages 84 & 85 and these were quickly made to the
original file and zapped up to the printer. Trouble was, the pages were
laid out using the previous month’s pages as a template. That’s a pretty
standard procedure but the previous month’s equivalent pages were 42
& 43. This was not noted, the changes were made and sent and no-one
realised that pages 42 & 43 had just been changed – for the worse.
This story has been a little simplified but that is the gist of it. Could it
happen again? I sincerely hope not but you never know. That is one of
the drawbacks of computer technology. You can make changes so easily
and without careful checking (which did not happen) things can go awry.
As soon as we discovered the error we placed the missing pages on
our website and they are reproduced this month, starting on page 72.
We apologise to all those readers who were inconvenienced.
Having said all the above, we don’t shrink from continuing to adopt
the new technology. It has given us considerable production benefits,
better print quality and helped to control costs. We could not and would
not wish to go back to the old days when everything was in the hands
of the printers. But it would have been nice to use the excuse “because
of a printer’s error”.
Since most of you will be reading this at the end of December, I wish
all of you a very prosperous New Year. We are very much looking forward to the new millennium.
Leo Simpson
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