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SILICON
SILIC
CHIP
www.siliconchip.com.au
Publisher & Editor-in-Chief
Leo Simpson, B.Bus., FAICD
Production Manager
Greg Swain, B.Sc. (Hons.)
Technical Editor
John Clarke, B.E.(Elec.)
Technical Staff
Ross Tester
Jim Rowe, B.A., B.Sc
Mauro Grassi, B.Sc. (Hons), Ph.D
Photography
Ross Tester
Reader Services
Ann Morris
Advertising Enquiries
Glyn Smith
Phone (02) 9939 3295
Mobile 0431 792 293
glyn<at>siliconchip.com.au
Regular Contributors
Brendan Akhurst
Rodney Champness, VK3UG
Mike Sheriff, B.Sc, VK2YFK
Stan Swan
SILICON CHIP is published 12 times
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E-mail: silicon<at>siliconchip.com.au
ISSN 1030-2662
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4 Silicon Chip
Publisher’s Letter
Email can be a mixed blessing
Anyone who has a computer on their desk must often
feel that it is the task-master rather than just a tool. I
know that as soon as I turn on my computer, there is the
inevitable temptation to check whether any vital emails
have come through overnight. But as I scroll through,
deleting the spam that has not already been filtered out
and the “funnies” that people send to amuse me, I come
across those that will ultimately appear in the magazine as letters to the Editor, Circuit Notebook items or
requests for information. And there will be many more
that require an answer or acknowledgement or just need
reading. As you can imagine, not every letter to the Editor is published, nor every
Circuit Notebook item featured and most requests for information, while answered,
do not appear in the “Ask SILICON CHIP” pages.
But the mere process of looking in the Inbox is insidious. Before I know it, it can
be after 11am and I still have not struck a blow in the immediate tasks for the day
which are usually far more important than email. So I am caught in a dilemma. For
most of my tasks, I need to turn on the computer but I really need to avoid clicking
the icon for “Outlook Express” because it is such a trap.
Doubtless some readers will not want to read that emails to SILICON CHIP are not
our top priority. In fact, they are – since so much advertising, subscriptions, reader
orders, advertising material and other matters all come in via email. In fact, most
incoming email is screened and dealt with by our office manager who also then
directs the other correspondence to the appropriate staff members. And that is where
the bottlenecks can build up. Since emails are so easy to send, many people expect
a virtually instantaneous response. And if they don’t get that response within a
few hours, they send another email – and then another.
Well, this is where we must ask you to be patient. There are times in our monthly
production cycle when email must take a lower priority (apart from those dealt
with promptly, as noted above). If all email was to be top priority, the magazine
would never be produced on time and I am sure that readers would not be happy
about that either. In fact, in those months when the magazine does go on sale late
in the month (but still on schedule), we get emails asking why? You cannot win!
Nor are we able to answer technical enquiries by phone. We have just had to put
a stop to this as it can be extremely time-consuming. You can see that this must
be true. If someone asks a question about a project that might be five, 10 or even
more than 40 years old, you have to get out the magazine, check the circuit (after
listening to the question) and then give the answer. That might take 10 minutes or
more and if we are right on deadline it just adds to the pressure. So please don’t
expect us to take phone calls on technical matters – send your queries by email!
And then please be patient. We are not sitting at the computer just waiting for your
email to come through. In an ideal world, that might be possible but not in this
one we are presently inhabiting.
And please don’t phone us and claim that you don’t have email facilities. This
has been a ploy with some readers to the person initially answering the phone.
Then when an answer is given, it turns out that they would be happy to receive
some information by email. That can leave a sour taste. If you don’t have email,
please send your enquiries by letter.
Some companies ban employees from answering any personal emails in company
time – and they have the means and methods to enforce it. They also ban answering mobile phones, sending or checking text messages, Facebook and the like or
anything not directly connected with the work in hand. From a business point of
view, that has much to commend it. Without this sort of discipline, productivity
drops markedly. We are no different – we cannot let email dominate the editorial
production process.
Leo Simpson
siliconchip.com.au
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