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SILICON
CHIP
www.siliconchip.com.au
Publisher & Editor-in-Chief
Leo Simpson, B.Bus., FAICD
Production Manager
Greg Swain, B.Sc. (Hons.)
Technical Editor
John Clarke, B.E.(Elec.)
Technical Staff
Ross Tester
Jim Rowe, B.A., B.Sc
Nicholas Vinen
Photography
Ross Tester
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Ann Morris
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Glyn Smith
Phone (02) 9939 3295
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glyn<at>siliconchip.com.au
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Brendan Akhurst
Rodney Champness, VK3UG
Kevin Poulter
Stan Swan
Dave Thompson
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4 Silicon Chip
Publisher’s Letter
Innovation is the key to success
In this month’s issue, we have two interesting articles on
manufacturing but the stories are far apart chronologically.
The older one is the story on the manufacture of Atwater
Kent radios, a now legendary brand of vintage radio. The
story is illustrated by some wonderful photos processed
and enhanced by Kevin Poulter from scans of 4 x 5-inch
glass negatives held in the US Library of Congress. The
Atwater Kent factory was a huge facility employing 12,000
people at its peak and it grew to that size in only a few years.
Arthur Atwater Kent was clearly a great entrepreneur
who drove the whole process, over 80 years ago. Innovation
was the key to success. This applied not only to the manufacture of the goods but
also to the aggressive marketing of the radios. Atwater Kent had a huge advertising
budget. There is a very close parallel today to another American company which
is renowned for innovation in its products, rapid growth and very successful
marketing: Apple.
The other story is on an Australian development, Vertical Farms, which we think
could be the basis of a great deal of factory farming in the future. This combines
artificial lighting provided by high intensity red and blue LEDs, with bioponics
(not quite the same as hydroponics), to enable intense horticulture in large multilevel modules, all under computer control. This technology has been developed
in Australia and is already attracting considerable interest both here and overseas,
particularly for the production of fresh vegetable in remote desert areas.
Are similar processes being developed overseas? Quite possibly. But if Australian
manufacturing is to have any real chance of competing on the world market, it can
only be done with innovative products and processes because we are otherwise at a
severe disadvantage with our relatively high labour costs and very strong currency.
We wish Vertical Farms every success in their venture.
Cinemas and theatres are excessively loud
As I write this editorial I am a bit bleary-eyed, having last night seen Andrew
Lloyd Webber’s latest live musical show, “Love Never Dies”, at Sydney’s rococo
Capitol Theatre. This is the sequel to “The Phantom of the Opera”. I have to
say that I thoroughly enjoyed it: the music, the singing, the orchestra, dancing,
choreography, the elaborate set, costumes, lighting and so on. The elaborate set
was remarkable for its complexity and the way in which it was used to frame so
many different scenes.
In fact, it has to be said that each new live musical show these days seems to
strive to be yet another tour de force, with elaborate sets, big casts and orchestras
and so on. You can point to any number of recent instances, such as the musical
“Wicked”, several recent opera and ballet productions or tours by big bands, Andrew
Rieu, and so on. They are very expensive to produce and generally very successful
in creating a great spectacle.
So why do they persist in making them too loud? I know that they are trying to
create drama. I know they need crescendos. But it is difficult to create crescendos
if the sound levels are already loud.
Sound engineers should realise that loud music does not equate to excellence;
drama should not equal bedlam. I know that half the population is probably half
deaf or too stupid to know that loud music is exactly the same as loud noise when
it comes to damaging your hearing. But the other half of the population is not deaf;
why do they put up with it? They complain about it among themselves. Why don’t
they complain to the management of the venue?
The really silly aspect of this is that if people were subjected to the same level
of noise in their workplace they would expect to be issued with ear plugs or else
there would be danger of prosecution by Workcover.
I routinely take earplugs or cotton wool to protect my ears. What do you do
– just sit there and endure it? Nothing will change at these venues until people
complain. Loudly.
Leo Simpson
siliconchip.com.au
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