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The assembly lines in the Quantity
Production Works, Ashfield, NSW
during WW2. Domestic radio
production was heavily limited
during the war years in favour of
military production.
100 Years
of AWA
By KEVIN POULTER
Australia’s biggest & best electronics company
It’s now 100 years since the formation of Amalgamated Wireless
Australasia Ltd (AWA), the most significant and important radio
company ever to exist in Australia. Here’s a quick look at those
early years.
AWA WAS FOUNDED in 1913 by
Ernest Thomas (E. T.) Fisk, later known
as Sir Ernest Fisk. Fisk’s career began
earlier in England as a humble newspaper seller on a railway station in Middlesex. He subsequently graduated in
engineering in the works of Frederick
Walton, then joined the British Post
Office as a wireless telegraphist.
It’s interesting to note that Fisk’s
early drive, determination and business directions were similar to Thomas
Edison’s. Edison also started out by
selling newspapers (on a train) before
going on to work in telegraphy.
Radio-telegraphy was introduced
into England by Marconi in 1896. At
12 Silicon Chip
that time, it was accepted that spark
transmitters broadcast over such a
wide spectrum that only one radio
channel was possible world-wide!
Marconi’s work inspired Fisk to join
the Marconi training school in 1906,
learning Morse and wireless telegraphy, then qualifying as a radio engineer and operator. In 1909, he went to
work for American Marconi, initially
demonstrating wireless to Newfoundland sealers and on the St Lawrence
River. This was then followed by a stint
at Marconi’s headquarters in London.
Wireless in Australia
Wireless communication was of-
ficially recognised by the Australian Commonwealth Government in
the Wireless Telegraph Act of 1905.
Initially, wireless telegraphy was only
used on warships. Then, in 1906, C. P.
Bartholomew erected an experimental station at Mosman near Sydney,
establishing communications using
equipment he built himself.
The growing potential of wireless in Australia soon attracted the
Marconi Organisation’s interest. As
a result, Fisk was briefly despatched
to Australia in 1910 to demonstrate
Marconi apparatus. At about the same
time, the first association of “Wireless
Experimenters in the British Empire”
siliconchip.com.au
The AWA logo
style was little
changed over
the years.
Sir Ernest Fisk with early “wireless”
equipment. Fisk founded AWA in
1913.
The valve radios made by AWA and other manufacturers kept
an army of servicemen clothed and fed. This Manly-based
Woodward’s Radio Service van circa 1946 had a rear canopy
that was custom-built to resemble a console radio.
was established in Sydney as “The
Wireless Institute of NSW”. The
founder, George A. Taylor, was also
involved in the development of wireless telegraphy, eg, between the front
and the rear of a train and between
trains running at full speed.
It’s fair to say that the few transmissions at that time were mainly by
amateur enthusiasts.
The Federal Government, acting
on a report from Admiral Henderson,
subsequently invited tenders for the
construction of a wireless telegraph
station in Sydney and another in
Perth – each to have a daylight range
of 2000km. Fisk returned to Australia
in 1911 to again promote the Marconi
equipment but unfortunately for his
company, a contract was subsequently
signed with the lowest tenderer, Gesellschaft fur drahtlose Telegraphie
System (Telefunken) of Berlin, for
the construction of these stations.
Engineers and apparatus were shipped
from Germany and the stations were
erected during 1912 and 1913, one at
Pennant Hills in Sydney and the other
at Applecross near Fremantle.
When the SS Titanic sank in 1912,
shipping companies quickly realised
that “wireless” had the potential to
avert similar disasters. This generated
renewed interest in further installations and during 1913 and 1914,
a number of smaller stations were
erected around the Australian coast
at Melbourne, Hobart, Mt Gambier,
A selection of 1930s AWA radios in bakelite cases: at left is a C87 AWA Fisk Radiolette circa 1932, while at centre are
two Fisk Radiolette Empire State radios from the mid 1930s. The set at right is a Radiola R52 Big Brother circa 1938.
siliconchip.com.au
July 2013 13
AWA at war: testing transportable transmitters and power units for military
ground stations during 1943.
Above: valve-manufacturing during
the 1920s. AWA manufactured many
thousands of pre-war domestic radios.
Above: record cuttting lathes at AWA’s Ashfield plant in January 1947.
Port Adelaide, Esperance, Geraldton,
Roebourne, Wyndham, Port Darwin,
Thursday Island, Port Moresby, Townsville, Cooktown and Brisbane.
AWA formed
A technician at an AWA-equipped transmitting station in the 1920s.
14 Silicon Chip
Based on this expanded interest,
Amalgamated Wireless (Australasia)
Ltd was formed in 1913 with an injection of 140,000 pounds of Australian
and English capital. Ernest Fisk was a
foundation director and was also the
General and Technical Manager. He
was subsequently appointed as AWA’s
Managing Director in 1916.
siliconchip.com.au
Below: assembling AWA Fisk Radiolette “fret and foot” radios, circa 1936.
Photograph by Max Dupain.
Radiotron Valves being made at AWA’s Ashfield plant during 1939. AWA made
vast numbers of valves, both for their own radios and for many other radio (and
later TV) manufacturers. Photo: Max Dupain.
Below: a technician works
on AWA’s first prototype
TV receiver. AWA was
one of Australia’s biggest
manufacturers of TV sets
during the late 1950s and
early 1960s.
Following its launch, AWA immed
iately purchased existing and future
patent rights for the Marconi and
Telefunken systems. During WW1
(1914-18), AWA developed and manufactured equipment for the Australian
mercantile marine and for British vessels built in Japan and China for the
British Ministry of Shipping.
The company was also involved
in intercepting wireless messages
from enemy ships in the Pacific and
eventually from European stations in
Germany, Italy, France and England.
For example, wireless signals from
siliconchip.com.au
Germany were intercepted in 1917
at the Naval Wireless Station in Applecross, WA. These intercepts often
provided valuable intelligence.
England to Australia
In 1918, just before the end of the
war, AWA received a series of test messages from the Marconi Trans-Atlantic
Station at Carnarvon in Wales, UK.
These experiments were completed on
September 22, 1918, when the first direct wireless message from England to
Australia was received at Wahroonga
near Sydney.
Eleven months later, on August 13,
1919, the first public demonstration
of wireless telegraphy occurred in the
Royal Society’s building in Sydney.
Another demonstration was made on
October 13, 1920 in the Queens Hall
of the Federal Parliament House in
Melbourne.
The Government took years to decide what to do with wireless. From
1905-1915, the administration of the
Wireless Telegraph Act was in the
hands of the Federal Postmaster-General. Then, in 1915, it was transferred
to the Minister for the Navy before beJuly 2013 15
Above: the 1947 AWA Radiola 510M. This 5-valve dual-wave set was housed in
a bakelite cabinet and was available in ivory, jade green and walnut.
Released in December 1957, AWA’s
Radiola Transistor 7 was the first
completely Australian-made trans
istor radio. It featured a 7x5-inch
loudspeaker and had a claimed
battery life of 300 hours. Earlier
transistor radios in Australia were
made using sub-assemblies and parts
from overseas or were fully imported.
ing returned to the Postmaster-General
in 1920.
Radio broadcasting
Built in York St, Sydney, by AWA as its head office in 1939, Wireless House with
its 48.5-metre steel tower was the tallest building in Sydney until the 1960s.
16 Silicon Chip
With the advent of broadcasting
in 1923, a large number of Marconi
School graduates entered the field of
radio, occupying positions as service
mechanics, as technicians at broadcasting stations and in sales. George
Taylor continued to play a leading
role. On May 24, 1923, he chaired a
conference of all parties interested in
wireless broadcasting in Melbourne.
A provisional scheme was adopted involving the use of sealed sets, whereby
listeners could only hear the one station that their set was tuned to.
After a trial, this (rather silly) idea
was discarded, as people clearly
wanted a choice of radio stations.
The scheme finally adopted was
designed to give full freedom in the
establishment and running of broadsiliconchip.com.au
An advert for AWA’s portable C25
Radiola Super (Sports Model).
This 6-valve superhet receiver
was first manufactured in 1925.
The AWA C54 console – a 6-valve battery-powered
TRF receiver from 1929. Photo: Leith Tebbit.
casting services, while avoiding the
evident problems that had arisen with
American and English broadcasting.
This included concessions by the
Government to persons or firms in
order to establish broadcasting on a
competitive basis, licensing of private
individuals to transmit for experimental purposes, and allowing others to
use wireless apparatus for receiving
any services. It also involved licensing
manufacturers and traders to deal in
“wireless apparatus” for broadcasting
purposes.
In 1926, Fisk wrote: “Private Wireless Stations are now allowed under
licence from the Postmaster-General,
but all public wireless communication
in and from Australia is controlled by a
company in which the Federal Govern-
ment appoints a majority of Directors
and holds a majority of the shares.
“The Amalgamated Wireless Ltd
must by the terms of the agreement
under which it exists remain a British
concern, not connected with any trust
or combine. It will erect and operate (a)
Main Power Stations for direct service
with the United Kingdom, (b) Feeder
Stations connecting the main stations
with the Federal and State capitals, (c)
Coastal Stations, where required, to
maintain communication with vessels
off the coast, and (d) certain stations in
Papua and the neighbouring Islands.
“It will also arrange the provision
of stations in the United Kingdom and
Canada capable of maintaining direct
communication with Australia. The
rates will be, roughly speaking, 2/3
of those charged for cable messages.
Existing Commonwealth Stations are
taken over”.
In 1927, a “beam” service between
Australia and Britain was inaugurated,
undercutting the cable companies.
Then in 1928, the Australia-Canada
service began, followed in 1930 by
an Empire radio-telephone service. In
1931, the great radio pioneer, Marconi,
was made godfather to Fisk’s fourth
son, David Sarnoff Marconi Fisk.
Fisk was appointed Chairman of
AWA in 1932, yet another major
achievement for a one-time newspaper
seller. This was also the year that AWA
Manufactured in 1947, AWA’s up-market Radiola 611T
7-band receiver was housed in a timber cabinet & tuned
from 540kHz to 223MHz.
siliconchip.com.au
July 2013 17
The bank of transmitting valves at the Marconi Wireless Station, Carnarvon
Wales, used for direct communication with Australia.
became the first company in Australia
to introduce a bakelite cabinet radio,
the Radiolette C87 Cathedral and GE
40 (AGE) version.
Fisk knighted
Knighted in the Coronation honours
of 1937, the now proudly-Australian
Fisk joined many societies and clubs
and a number of influential boards but
still found the time and energy to continue promoting the wireless industry.
In the early 1940s, Fisk envisioned a
boundless future for wireless. He said
that it even raised hopes for an international language and that he saw the
possibility of using it to communicate
with the dead (he had always been
interested in spiritualism)!
By 1944, AWA had 6000 employees
and a turnover exceeding four million
pounds, making it one of Australia’s
most powerful organisations. That
same year, Fisk stepped down from
AWA to become Managing Director
and Chief Executive of the Electrical
and Musical Industries (HMV) group
in London. He subsequently returned
to Sydney in 1952, working as a consultant in commerce, industry and
technology.
Growth & turmoil
During the 1920s and 1930s, AWA
made virtually everything in-house,
including screws, resistors and foil
capacitors but after WW2, the latter
were mostly sourced from IRC and
Ducon. AWA’s in-house manufacturing supplied a massive range of parts
for Radiola domestic radios, transmitters, instruments and equipment. The
company also became the industry
supplier for valves of all types, TV pic-
AWA manufactured a wide range of test equipment, both for internal use and
the general market. This solid-state audio oscillator covered from 10Hz-30kHz.
Photo: Graham Parslow.
18 Silicon Chip
ture tubes, image orthicons for video
cameras, semiconductors, quartz crys
tals, integrated circuits (ICs), tuning
gangs, press-button tuners for radios
(especially car radios), TV turret tuners, all types of switches, vibrators,
emergency lighting components,
transformers (power, audio & isolation
etc), EHT transformers and deflection
coils for TV sets, ballasts, coil sets for
radios (IF, RF, oscillator, aerial and
tuning coils) and loudspeakers of all
shapes and sizes.
AWA also had some of the largest
specialised injection moulding presses
in Australia. Bakelite moulding was a
speciality and included control knobs
and cabinets for radios, telephone
handsets and various parts for Sunbeam and Hotpoint appliances. In addition, their machine-shop produced
all sorts of metalwork, including radio
chassis, component parts for tuners,
switches and lighting, brackets and
special screws and nuts that were
unique to AWA.
Those products intended for use by
AWA in-house were branded “AWA”,
while those supplied to other manufacturers were generally sold under the
“MSP” label (Manufacturers Special
Products), eg, loudspeakers. In the
year before the Whitlam Government
removed tariffs in the 1970s, AWA
manufactured approximately 975,000
loudspeakers.
Along with domestic radio and TV
manufacture, AWA continued to grow
their product range in the 1950s and
siliconchip.com.au
An AWA radio-equipped
ambulance circa 1946. The
telephone-style handpiece
was housed in the glovebox.
beyond, with devices such as 2-way
radios, transistors, ICs, telephones,
avionics and test gear. Sir Ernest Fisk
had guided AWA though a minefield of
political and commercial challenges,
to be one of the most successful Australian companies ever.
It was often said that because AWA
made all parts in-house, they were
exposed to a constant drain on profit
and capital. It was an approach that
required continuous reinvestment
in design, equipment, maintenance,
service and more.
The winding back of tariffs in the
1970s eventually ended domestic
radio and TV manufacture and AWA
subsequently experienced a period of
turmoil in 1987 when it reported a $49
million foreign exchange loss due to
unauthorised trading. This was then
followed by years of legal wrangling
between the auditors (for failing to
identify the trading) and the company.
In May 2010, the employee at the
centre of the foreign exchange
losses, Andrew Koval, was extradited from the United States
to face criminal charges. He had
previously defended a civil suit
in relation to the matter and was
eventually given a bond.
In 1987, the company was renamed AWA Limited and in 1988
sold its telephone manufacturing and related businesses and
closed its main manufacturing
facility, Radio Electric Works, at
Ashfield. A year later, AWA Computer
Support Services was established as an
independent business unit. AWA also
established AWASCo Pty Ltd during
the 1980s. This was a joint venture
with Serco Group of the UK and eventually Serco purchased AWA’s share to
form Serco Australia.
In the early 1990s, unable to compete with lower-cost imports, AWA
exited the field of domestic products
and consumer electronics to focus on
industrial technology. The company
subsequently grew its export business to over $90 million per annum
by selling its infrastructure systems
(traffic control, air navigation and
digital microwave telecommunications equipment) to countries such
as China, Indonesia, The Philippines
and Argentina.
In addition, AWA successfully
launched a Keno on-line game into
over 800 registered clubs in NSW and
A No.19 transceiver made by AWA during WW2 for
armoured vehicles, including tanks.
siliconchip.com.au
AWA made telephones for many
years. This 1976 ice-blue AWA 800
wall phone recently sold for $366.
Victoria (the world’s largest on-line
game). It also continued to develop
sophisticated technology for the Australian Defence Force.
In 1991, AWA acquired Smorgon
Technologies, a world leader in
totalisator systems. The company
subsequently developed and operated
state-of-art wagering systems that were
installed around the world.
The break-up and sale of various
AWA divisions in the period from
1994-97 was driven by a decision to
maximise the return to shareholders.
In 2001, AWA was acquired by Jupiters
Limited which itself was soon merged
with Tabcorp. Then in 2004, the company was spun off and once again
became an independent company.
In 2006, AWA acquired Telefix Sales
Pty Ltd, which had been servicing
home entertainment products since
early 1960. Today, AWA employs close
to 300 staff, and utilises 700 agents
in regional Australia to manage its
service obligations to many blue-chip
companies. This includes service for:
(1) network hardware and ancillary
equipment;
(2) servers, desktop PCs, laptops, displays, printers and peripherals;
(3) specialist equipment such as
EFTPOS machines, lottery terminals,
digital photo kiosks, health-related
technologies and library systems;
(4) IP telecommunications and wireless communications; and
(5) Home entertainment equipment
and home networks.
References: John McIlwaine, AWA
Veterans’ Archives plus others listed
SC
at www.aaa1.biz/sc
July 2013 19
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