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Who said the
Australian Electronics
Industry was Dead?
by
Ross Tester
Versatile Technology
– an Aussie Innovator
I
t started out as an invitation to
see a model tank. Not just any
model tank, but a 1/5-scale fully
operational German “Tiger” Tank. But
while we were there, we had a look at
the company Gerard Dean, the tank’s
creator, had set up.
More on the tank anon – but our
visit to Versatile Technology, in Melbourne’s eastern suburbs, proved to us
that not all Australian technology has
disappeared offshore (even if 97% of
their products do, go offshore that is!).
What’s in a can?
When you pop open a can of beer
or soft drink, do you ever think about
the technology that goes into that
can? No, of course you don’t: you just
want to enjoy the contents then throw
away (woops, recycle) the can when
it’s empty.
76 Silicon Chip
Most companies have mission
statements with motherhood, feelgood comments. Here’s Versatile
Technology’s, displayed for all to
see as you walk in the front door!
But there is an enormous amount
of precision engineering and manufacturing in that can. What happens,
for example, if the contents (which
are usually under quite high pressure) find a weakness in the can and
decide that the outside world is a better place to be?
For example, only recently, a friend
of mine emailed me a picture of the
interior of her car following just such
an incident with a can of Coke on a
rather warm day.
As you no doubt realise, a car’s cabin temperature can easily reach 60-70°
and more, sitting in the sun even on a
relatively cool day (see RACQ report,
February 2009).
If the can is in direct sunlight (as
this one was) then it can actually get
hot enough to burn you.
Cans have several safety mechasiliconchip.com.au
nisms built in to prevent them exploding – and these are exactly the areas
that Versatile Technology manufactures machines to test.
For example, that “dimple” or concave in the base of the can is not there
to save the beverage manufacturer
some beverage. It’s designed to expand
as the pressure inside the can exceeds
a certain safety margin – we’ve all
seen cans that have been frozen, for
instance, where the concave dimple
has “popped” out and become convex. The can will topple over if this
happens – but that’s a few orders of
magnitude better than having the can
explode. Exactly the same thing happens if the can is overheated.
One of Versatile’s gauges seals the
can then pumps air into it until it
pops, in order to prove that the can is
within spec.
Then there’s the thickness of the can
itself – is it uniform; does it have any
thin spots which may allow it to deform or explode? Here they measure
the thickness with a margin for error
of just 0.5 microns. How thick is that?
Blonde hair is about 10-30 microns in
diameter! (Black hair is even thicker).
How about the join between the
can itself and the lid (bet you never
thought that it was a two-part assembly, did youE)?
And there’s the opening tab – it’s
purposely designed as a weak point to
allow you to get at the contents without an opener. But if it’s too weak. . .
Incidentally, remember those old
“ring pulls” which used to cause many
a broken fingernail when removing, or
cut feet when carelessly disposed of at
the beach, park, etc? (Or which were/
are the treasure hunter’s nightmare,
causing metal detectors to go crazy!)
Well, Versatile Technology showed me
some brand new cans
with that type of opening – it turns out there
are certain cultures in
Asia and the Middle
East which demand
them, instead of the
stay-attached-to-thecan type we’re all used
to these days.
All of these parameters – and many more
– are what Versatile
Technology manufacture testing equipment
to, well, test. Incidentally, they use the industry moniker “gauges” for the equipment
they build.
They don’t manufacture the cans themselves – they manufacture a broad range of
test equipment which
is sold around the
world to corporations
Versatile’s Gerard Dean talking to a potential customer
that do manufacture at last year’s METPACK show in Essen, Germany. He
cans. Billions of cans! came away with a briefcase full of new business!
In more recent times,
they’ve also started making gauges to ducers, for a company that supplied
test other containers, such as PET soft Ford, Holden etc.
drink bottles and even steel cans. The
It was a small show and most of the
principles are the same but different work was done in Dean’s back shed.
tests require a completely different Fast-forward 35 years, when in 1990
approach.
Versatile Technology was formed to
build custom measurement systems
The company
for the Australian industrial market,
Long before Versatile Technology predominately in the automotive area.
was established, Gerard Dean set up
It was tough and they drained the
a business making small custom-de- investors’ cash pretty fast. The jobs in
signed measurement instruments, in- the automotive area had tight margins
cluding precision rotary torque trans- and other jobs were very small.
What Versatile Technology needs, they make in their own machine shop. This gives them outstanding quality control,
while keeping production costs to a minimum.
siliconchip.com.au
January 2016 77
Versatile call them “The Big Four.” They provide full automatic, high accuracy
dimensional and destructive testing for beverage can plants.
A bit of luck!
Then, luck came Versatile’s way. A
shareholder had a mate who worked
for a beverage can maker, who complained about an American gauge that
measured the buckle strength on the
bottom of the can. It constantly broke
and getting spare parts and service was
very difficult.
Versatile took on the job and one of
their original employees, Peter Trebble, invented a new sealing system
to test the buckle. They incorporated
his idea into the new gauge – and the
customer loved it and rewarded them
with extra orders.
Gerard, along with his wife Annie,
took the gauge to the Metpack trade
show in Essen, Germany. Within an
hour of opening, a German company
said they would order eight gauges.
Over the next few years “Versatile”
gradually became less and less “versatile” – despite retaining the name – and
more and more focussed on the can industry. By 1995 exports exceeded local production and has increased ever
since. In fact, last year they exported
over 99% of production to the USA,
Europe, Japan, China, South America,
Middle East and Asia.
Last year they manufactured more
automatic gauges for canmakers than
any other supplier worldwide and
their “other” gauge market is constantly growing.
Infectious enthusiasm
The first thing I noted about Versatile was the incredible infectious enthusiasm (some might say eccentricity?) of Gerard Dean. It’s an enthusiasm
passed on to all staff, who were almost
passionately demonstrating what their
particular gauges would do.
I confess that some of it I didn’t quite
understand – but that didn’t stop the
“Versatilers” trying to explain it all
to me.
The second thing I noted was the
age of the staff. Gerard tends to hire
specialist staff straight out of University “before they’ve had a chance to
be corrupted by the way others work”
and most of the staff appear to be very
young – but at the same time very professional. The company doesn’t have a
high turnover so there are several who
have “grown up” with the Versatile
way. Most of the hires are to expand
the operation, not to replace someone.
It’s a somewhat “quirky” company, witnessed as you walk in the
front door by the company mission
statement... “Total War”, it reads!
Another piece of evidence: all of the
equipment the company makes is given
a name – almost universally that of a
WWII German ‘plane, tank or other battle equipment. Why? “Why not?” asks
Gerard! “I told you we were different!”
International reputation
The FE056 Front End Gauge scans and graphs an aluminium beverage can wall.
Measuring a floppy 90 micron thick can wall made to a manufacturing tolerance
of ±5 microns pushes measurement gauges to the limit. The gauge resolves to 0.1
micron and must have no more than 0.5 micron error over 100 readings.
78 Silicon Chip
Over the years, Versatile has developed considerable – and highly specialised – expertise in the testing and
gauging of metal packaging, to the
point where in 2014 the “little Aussie company” achieved the unthinkable – they became the world’s leader
in the industry, exporting equipment
to names that probably mean little to
most people, but if you’re in the beverage industry, will be very familiar.
A point of clarification: very few (if
any) beverage packagers manufacture
their own containers (or “closures”).
Instead, they rely on international companies such as Ball, Rexam, Crown, Ardagh, UCC Japan, KJM, Helvetia, Silgan and many more around the globe.
And the chance are that those comsiliconchip.com.au
In house, from conception
to finish
While the majority of their equipment is intended for cans (aluminium and steel)
they also have the gear to test other closures, such as PET soft drink bottles.
panies have one, or ten, or many more
Australian testing and gauging machines from Versatile. They’ve recently
signed huge contracts for “greenfield”
manufacturing sites being built for local packaging manufacturers in many
countries, from the heat of the middle
east to the freeze of northern America.
In fact, one of our photos shows
several completed and tested gauges
being prepared for delivery to a can
manufacturer in Minnesota, USA, in
the next six weeks – and one of Versatile’s engineers will be on hand for
installation and commissioning. Let
me tell you, even for staff used to
Melbourne’s four-seasons-in-one-day,
northern Minnesota in January is not
a fun place to be!
The next gauge to be installed is just
as likely to be in the heat of the middle
east, or deepest, darkest Africa, or . . .
eye as an empty can was loaded into
the machine for testing.
Long story short, the location was
one of the driest on the planet, with
consistently 10-20% maximum humidity. As the cans were moving along
the line, they were picking up a static
charge and it was this, arcing to the
mechanism, which caused the problem. A simple earthing strap solved
the problem and it has performed perfectly ever since!
Another engineer was installing a
machine in a can factory in Lagos, Nigeria, when the car he was driving, even
with an armed bodyguard, was hijacked
by locals with their “tools of trade”, AK47s. Did it phase him? Not on your life:
he simply obtained new transport and
continued on with the job.
Much of the gauging and testing
equipment is developed to specific
customers’ requirements. Their SGU,
or Special Gauges Unit, will build a tailored automatic unit to the customer’s
brief (or better than it!) and guarantee
the outcome, in a no-surprises, all inclusive package.
Again a team of dedicated engineers
handle all aspects, from initial discussions and job briefing, through confidentiality agreements, quotations,
design, building, testing, etc – right
through to installation, commissioning and even operator training.
“Given the enormous amount of
design and effort required, we don’t
make any money on the first unit,” said
Gerard. “But we’re so confident they
will find our gauges so much better
than anything else they’ve used, they’ll
come back with additional orders. It
happens time and time again, even in
such a limited market as we serve.”
Indeed, one European can manufacturer has come back and ordered five
new gauges. They have a sixth one, of
local manufacture (because they had
to due to political pressure!) but it
generally sits unused while the Versatile equipment provides them with
so much more data – and with guaranteed accuracy – that they don’t need it!
Some examples of special projects
include destructive gauges for crush,
buckle and distortion applications, automatic “pop and tear” or buckle gauges testing container integrity, on-gauge
camera capability with extremely high
precision measurement incorporated,
and much more.
Faultless here, but not there!
One of the other engineers told me
about a machine they’d installed in the
USA after design, building and (absolutely flawless) testing in Melbourne.
The only problem was it wasn’t exactly
flawless, in fact exactly the opposite.
Every time it was started up the computer crashed!
After much weeping and wailing
and gnashing of teeth, the engineer
in charge was working on the problem late at night, long after the factory had shut down and most of the
lights were off.
It was in this environment that he
noticed a spark out of the corner of his
siliconchip.com.au
The Tester Testing – the author reviews final trials on equipment destined for a
European customer.
January 2016 79
But they also develop generic equipment to suit a worldwide market. Their
dedicated team of mechanical, electrical and electronic engineers start
with the concept, producing almost
everything in house (or minimal subcontracting where required).
They design the process required,
then design the equipment and the
electronics required to achieve it.
From original printed circuit boards
and computer code, to the mechanical
assemblies, pneumatics and measurement equipment then through to the
large housings and finally, the data
analysis and reporting systems, it all
comes out of the factory in South Oakleigh.
Speaking of the factory, they must be
doing something right, as Gerard Dean
has recently purchased the adjoining
factory, doubling their floor space and
enabling significantly more design and
production output.
Huge R&D
Most organisations think they are
doing pretty well if they invest 5% of
turnover in research and development.
10% is almost unheard of.
Versatile invest 20% – over a million dollars a year – to keep well ahead
of the game; showing some of the biggest names in the field the way things
should be done.
An example is their unique customdesigned V2 embedded processor,
which, in conjunction with similarly
custom-designed hardware, tightly
integrates measurement, control, the
FORECASTS THE END OF LOOSE TABS
In another world first for Versatile Technology, we introduce Tab Tracer.
Now a standard feature for our Automatic Pop & Tear and Automatic
Openability Gauges.
INTERNATIONALLY PATENTED TAB ALIGNMENT STATION.
TAB TRACER MEASURES RIVET TIGHTNESS ON EVERY TAB
STRENGTH TEST AUTOMATICALLY.
WORKS ON ANY END. WORKS ON ANY SIZE.
Measurements of force versus angle
are calculated and displayed
graphically - live as they happen.
user interface and data analysis/output
on every piece of equipment.
They proudly state that their equipment is not based on any existing computer platform – Windows, PC or otherwise (not even the games controller they’ve found in some opposition
equipment!).
In aluminium beverage cans Versatile’s scanning automatics are the
acknowledged market leader. In DWI
(Drawn Wall and Ironed) beaded steel
cans, Versatile automatics dominate
the market.
Guaranteed performance
Most test equipment is manually
operated, requiring a complete stop
and component change for differentsized enclosures, Versatile’s is not only
fully automatic but can make changes
“on the fly”. Some of the equipment is
stand-alone but they have the capability of integrating into an existing production line for continual sampling
and checking.
Versatile will not ship a unit until it
is completely calibrated, traceable to
NATA/NIST standards. They told me
that theirs is far ahead of most “somewhat” competitive equipment. “Most
equipment is calibrated to five microns (about the thickness of a human
hair),” he said. “Ours is calibrated to
one micron and our design objective
is 0.5 microns.”
All equipment is also Gauge Safety
Tested and shipped with its own safety
test record and in these days of OH&S
making increasingly difficult requirements, its own Risk Assessment.
Word of mouth is the best
advertising
To find out more and see the Tab Tracer in action,
go to www.versatiletechnology.com.au
The Automatic Tab Tracer - Only available from Versatile Technology.
THE AUTOMATIC DECISION IN ADVANCED TESTING AND MEASURING SYSTEMS FOR THE PACKAGING INDUSTRY
GH
OU
T
DE
MA
35 Cleeland Rd Oakleigh Sth Vic 3167 Aus
Tel +61 3 9548 8983 Fax +61 3 9548 8958
contact <at>versatiletechnology.com.au
w w w. v e r s a t i l e t e c h n o l o g y. c o m . a u
IN
LIA
RA
ST
AU
It mightn’t mean much to you or I but if you’re a can manufacturer, this poster
could be a godsend! It’s just one of the many Versatile Technology gauges.
19441_VT_Cannex_A4_posters.indd 1
80 Silicon Chip
26/05/15 12:51 PM
Versatile Technology does very little
advertising. Their marketing effort is
aimed more towards trade shows and,
being almost universally held overseas, that’s where they place some of
their innovative equipment.
They earned the ire of a recent European show organiser (and other exhibitors) when they rather cheekily
hung a very large banner near the entrance to the show inviting people to
their booth.
They got away with it by telling the
organisers “that’s the way we do things
in Australia!”
Gerard Dean told me “we are different to other companies. We’re the
young upstarts from Down Under and
we don’t play by the same rules as our
siliconchip.com.au
opposition. We’re better!”
“For many companies, gauging and
measurement equipment is just a small
part of their product line and operation and they don’t give it the support
that is necessary. It is Versatile’s only
business and we go out of our way to
not only design perfection into our
products but support them to the hilt.”
“When we get the opportunity to
demonstrate what our gear will do versus what they either have been used to
or have had demonstrated by others,
their jaws hit the ground. Most opposition equipment is designed to give
either the barest statistics that management want or the parameters that production want. Ours gives both, with
reports that boards can understand,
analyses of what is being produced
and how they can ensure the absolute
maximum in production levels at the
highest possible standards.”
“We’re not being boastful, but ours
is the best in the world bar none. OK,
we are being just a little bit boastful!”
Copies and (imperfect) clones
One of the difficulties Versatile
Technology faces on a regular basis is
other organisations (and almost universally out of Asia) trying to produce a
competitive machine by the tried-andtrue method of copying everything in
the Versatile machine.
Invariably, this has failed – partly because of the steps that Versatile
go to protecting their code, hardware
and so on (even though patented in
mostcases, that doesn’t stop rip-offs)
but mainly because of the company’s
reputation on the world stage.
They’ve even gone to the extent of
putting in some “blind leads” from
time to time (extremely important bits
that do . . . nothing!) and when they
see one of the copies at a trade show,
sure enough, the blind lead is built
right in – still doing nothing!
Potential customers are quick to
see the imperfections in opposition
equipment (and if not, Versatile Technology have no qualms in pointing it
out!). The end result is that customers come back to Versatile, even if it
is more expensive.
“If you want perfection, you need to
spend a little more,” they say.
SC
Do you know of a successful, innovative
Australian (or NZ) electronics company
whose story deserves to be told? Let us
know! email editor<at>siliconchip.com.au
siliconchip.com.au
About that tank!
Gerard Dean’s “Der Tiger”, a one-fifth
scale, fully operational WWII Tiger Tank
“took ten minutes to dream up and ten years
to design, build and get running.”
That includes laser-cutting a steel chassis that needed a fork-lift to unload from
the truck (just the chassis!) and realising
that aluminium would be much lighter . . .
to finding (after the event) that aluminium
for laser cutting was not really suitable for
welding . . . to designing and crafting every
component in the Tiger’s motor, running
gear, control systems and even the operating cannon – then putting it all together.
That is when a lot of the fun started, getting all the “bits” to work with each other.
Even the custom-built 16-channel radio
control system recreates the Tiger’s 10WSc
radio and driver’s controls.
But in the end, the masterpiece faithfully
reproduced (as much as possible) the original, much-feared Wehrmacht war machine.
In 2013, it took out the Gold Medal in the
Internal Combustion Engine category at
the Model Engineering exhibition, England.
motor built “from the ground up” by Dean;
he’s constructed many over the years and
even had a flathead V8 before it was pointed
out that the Tiger had a V12 – so Dean then
set about designing and building the V12.
The motor (and its add-ons) has not
been without its problems, most particularly when Der Tiger was sent to England
and several key components failed. But
each time, Dean has re-designed, re-made
and re-installed to keep Der Tiger moving.
The book
Gerard Dean kept a detailed record of the
trials and tribulations building Der Tiger,
with a 124-page book simply called “Der
Tiger” the end result. It’s comprehensively
illustrated with diagrams, 3-D generated
illustrations, block diagrams and so on.
We’re not saying that anyone could pick up
a copy of “Der Tiger” and build a 1/5 scale
Tiger Tank . . . but at least you’ll know what
you’re up against!
The book is available from Ploughbooksales.com.au; Price is $28.00 + $6.60 p&p
Hand-made motor(s)
It’s powered by a homedesigned and built 150cc
V12 petrol engine (the
original Tiger had a slightly
larger 21 litre Maybach diesel engine), an eight-speed
gearbox (same as the original) and the finished tank
weighs in at 250kg – hefty
enough in its own right (imagine what it would have
been in steel!) compared
to the original’s 58 tonnes. The hand-made 150cc, V12 engine which powers
The V12 is not the first Der Tiger.
January 2016 81
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