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SILICON
SILIC
CHIP
www.siliconchip.com.au
Publisher
Leo Simpson, B.Bus., FAICD
Editor
Nicholas Vinen
Technical Editor
John Clarke, B.E.(Elec.)
Technical Staff
Ross Tester
Jim Rowe, B.A., B.Sc
Bao Smith, B.Sc
Photography
Ross Tester
Reader Services
Ann Morris
Advertising Enquiries
Glyn Smith
Phone (02) 9939 3295
Mobile 0431 792 293
glyn<at>siliconchip.com.au
Regular Contributors
Dave Thompson
David Maddison B.App.Sc. (Hons 1),
PhD, Grad.Dip.Entr.Innov.
Geoff Graham
Associate Professor Graham Parslow
Ian Batty
Cartoonist
Brendan Akhurst
SILICON CHIP is published 12 times
a year by Silicon Chip Publications
Pty Ltd. ACN 003 205 490. ABN 49
003 205 490. All material is copyright ©. No part of this publication
may be reproduced without the
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Postal address: PO Box 139,
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Phone (02) 9939 3295.
E-mail: silicon<at>siliconchip.com.au
Printing and Distribution:
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ISSN 1030-2662
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4
Silicon Chip
Publisher’s Letter
Thirty years – and still going strong
Looking back on 50 years in publishing is a daunting
exercise. I started work at Electronics Australia in May
1967 and after two stints there, ended as managing editor.
Greg Swain and I started Silicon Chip Publications in
July 1987. Our first issue appeared in November 1987.
John Clarke and Bob Flynn came with us from EA and
while Bob and Greg have since retired (in August 1999 and
November 2016 respectively), John Clarke is still with us
(albeit now “telecommuting” from northern NSW), along
with other very long-serving staff such as Ann Morris and Ross Tester.
In fact, one of the stand-out factors in the success of SILICON CHIP has been the
loyalty of our staff, our regular contributors, our readers and our advertisers. Two
of our most staunch advertisers, Altronics and Jaycar Electronics, supported us
right at the beginning and are still our strongest supporters today. We sincerely
thank them. Our subscribers and readers have also been very loyal – we still have
our very first subscriber, Deogracias Haw, who lives in Taiwan.
And while we have been successful, that is not to say the path has been smooth
and easy. In fact, for much of the time it has been quite arduous. At the time we
started, there were three other monthly electronics magazines: Electronics Australia, Electronics Today International (ETI) and Australian Electronics Monthly,
plus a number of trade magazines which were very strong for a while. We have
seen them all off, as well as virtually all of the equivalent electronics magazines
around the world. Very few survive.
Then we ran up against very difficult trading conditions in the quite severe
recession of the early 1990s when interest rates rose as high as 18 per cent (thank
goodness we had very little debt!). We managed by running a very lean operation
and we continue to do that right up to the present.
After the 1990s and the “recession we had to have”, we had pretty good economic conditions until the global financial crisis and it really started to bite in
around 2008. Arguably, Australia and the rest of the world are still feeling the
effects and will continue to do so for many years. Over those years, many of our
advertisers’ businesses failed, most large-scale electronics manufacture in Australia has long ceased and many skilled engineers and technicians have either
retired or lost their jobs.
Around ten years ago the internet really started to gain momentum and its
rise has made magazine publishing extremely difficult, as magazines and newspapers have struggled to adapt or die. A great many magazines in all categories
have ceased publication. At the same time, the internet presents us with an opportunity as we too attempt to adapt to it.
But I am confident that SILICON CHIP will continue its success into the future,
particularly with Nicholas Vinen as the Editor, as well as our loyal staff and
supporters. Nicholas has a wonderful grasp of the whole electronics scene and
can see the opportunities of the magazine in the future. I am also confident that
printed magazines will continue for many years into the future but there is no
doubt that digital publishing will continue to grow.
One aspect will not change. SILICON CHIP will continue to have a strong DIY
electronics emphasis, as well as attempting to cover as wide a range of related
subjects as possible. We will also continue to comment on the wider issues facing Australians as technology accelerates ahead and controls every aspect of our
lives, be it economic, environmental, health and communication.
Thirty years ago we could not imagine the huge changes in every facet of our
lives. And try as we might to extrapolate, we cannot begin to imagine the changes
which will come in the future. Many of the changes of the past thirty or more
years have been quite positive for humanity, but will the changes of the future
be similarly beneficial?
Let us not merely hope for the best but strive for the best.
Leo Simpson
Celebrating 30 Years
siliconchip.com.au
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