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Electronics Markets
Sim Lim Tower & Square
I
can’t recall when I first heard about Sim Lim Tower, but
I have long had it bookmarked for a visit. With international travel finally becoming possible for the first time in
several years, I made sure to tick it off my travel bucket list.
It was certainly worth it for the experience alone.
We recently covered Shenzhen’s Electronics Markets
in the December 2023 issue (siliconchip.com.au/Article/
16060) and the bargains that can be had there. The prices
of things (both electronic and in general) in Singapore are
more closely aligned with what you might see in Australia.
However, Singapore has an advantage (for us) over China
in that English is one of the four official languages spoken.
Many travellers know of Singapore as a stopover on the
way to Europe, but I have found it an enjoyable place to
visit. It is about an eight hour flight from Australia.
Firstly, I’ll mention what I found at Sim Lim Tower
and then Sim Lim Square. As a rough guide, Sim Lim
Tower has more parts, components and the like, while
Sim Lim Square has more consumer electronics. Later,
I’ll note some other information that might be useful for
fellow travellers.
Sim Lim Tower
Sim Lim Tower is seventeen stories high, but it’s the
lower three floors that will interest most readers, as these are
where the electronics stores are located. The upper levels
are mostly offices, filled with such things as management
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consultants and insurance agencies, as well as electronics
and software firms.
There are several specialist stores focused on fields like
marine navigation, LED lighting, digital signage, professional and ‘prosumer’ audio gear, plus industrial electric
and electronic equipment. Other sellers specialise in electronic tools, equipment and supplies.
Then there are the shops that are tightly packed with narrow aisles, high shelves and countless component trays.
One such store would not have been much more than 50m2
in area, but I probably spent over an hour scanning the
shelves to get a complete idea of what was stocked.
Many shops offered a large range of constructional kits
and staff could be seen putting kits together. The feel is
much like a Dick Smith store from the early days, although
there is no shortage of modern components and such things
as Arduino boards, modules and robotics kits.
Indeed, there was one small but well-laid-out shop that
dealt exclusively with modules and other Arduino-related
items, such as 3D printer parts.
I spent quite some time in these shops. Those wanting to
have a thorough look around could easily spend an afternoon within the Tower. As well as the feeling of being a
‘kid in a candy store’, I was simply interested to see if they
sold anything I had not seen before.
I’d heard that Shenzhen was like AliExpress in real life,
but these stores were so packed with different items that
Australia's electronics magazine
siliconchip.com.au
in Singapore
with Tim Blythman
Sim Lim Tower (shown at left) and Sim Lim Square (above) in Singapore
are two centres full of shops crammed with all manner of electronic
items. I recently had the opportunity to travel and explore both.
they were more of a catalog you could peruse aisle-by-aisle.
Many online stores are limited in that you can only
readily find items that you know to look for. Here was a
chance to literally stumble across something that I hadn’t
yet thought existed. I didn’t see anything revolutionary,
but there were quite a few variants of modern modules and
breakout boards that piqued my curiosity.
I can’t speak any of the local languages except for English,
which sufficed with the help of a small amount of gesturing. I did experiment with a translation app (“Translate”
In Sim Lim Tower, you will see numerous stores with eyecatching displays of all manner of LED lighting and digital
signage, flashing, blinking and scrolling. You certainly
won’t miss them as you walk past.
The stock on display is not limited to components, with
several stores having a large range of Arduino-based
shields and modules, as well as Raspberry Pi boards and
prototyping accessories.
siliconchip.com.au
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February 2024 69
on Android, which can handle voice and text) and found
this was most useful for translating signs and other written information.
Purchases
As I mentioned, the prices are similar to what you see in
Australia. With the Singapore dollar worth about 20% more
than the Australian dollar at the moment, it’s tempting to
fall for the raw dollar value seen on the price tag, even if
it is actually more expensive when converted.
The value was in being able to buy things that I had not
seen in shops back home. And unlike with online sellers,
it is in your hands immediately. Some stores were happy
to give me a modest discount on a cash sale.
With that in mind (and the constant threat of excess baggage and creeping over the duty-free limit), I didn’t buy
much. I got a handful of modules and a few cables and
adaptors, all of which have worked flawlessly.
I did buy a small USB programmable LED name badge
that I have not been able to program. It lights up and shows
scrolling text, but my Windows PC complains that the
PL2303 USB-serial chip is unsupported and refuses to work
with it. I suspect it is also supposed to have a rechargeable
battery, which is now long dead.
For the most part, the experience of being surrounded
by such a novel variety of electronics outweighed the thrill
of getting a bargain. However, I did not walk away empty-
handed.
Although many of the shops in Sim Lim Tower are
tiny, they are crammed with a comprehensive range of
components, all organised neatly into small trays. Several
stock basic components like resistors, capacitors and
transistors, along with a wide range of ICs.
Displays like these well-stocked shelves of a broad variety
of transformers are typical of Sim Lim Tower. I saw similar
ranges for things like switches, connectors and even airconditioning remote controls.
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Silicon Chip
Sim Lim Square
Sim Lim Square is right across the road from Sim Lim
Tower. The building is newer, and several retailers moved
from the older Sim Lim Tower when it opened. There are six
floors of stores, as well as a basement area with a food court.
Some online reviews from a decade ago indicate that
scams on tourists were commonplace. It appears that there
has been strong action taken against the perpetrators. I did
not have any problems with pushy salesmen or the like,
and the couple of small items I bought worked fine.
You’ll find numerous stores selling computers, TVs,
mobile phones, tablets and the like. I was not in the market
for such items, so I can’t comment on them. You will find
similar items at many different stores, so simply shopping
around will be a good strategy.
There are stores specialising in computer parts, office
supplies, cameras, assorted electronic gadgets and even
data recovery and device repair. In addition to a few cables
and adaptors, I bought a rechargeable battery bank and a
rechargeable portable fan. The fan was a welcome relief on
the more humid Singapore days.
None of the stores I visited at Sim Lim Square offered any
cash discounts, but one offered 10% off the second item of
the same type if two were bought together.
Again, the novelty was the sheer variety of products
available and finding things that could not easily be found
in Australian stores.
I only spent a few hours in Sim Lim Square. There are
shops around the outside perimeter of the centre that I did
not visit, as the stores inside offered an escape from the midday heat. Many appear to be open until the early evening.
Getting around
Sim Lim Tower is at 10 Jalan Besar, while Sim Lim Square
Australia's electronics magazine
siliconchip.com.au
You might even see some familiar brands in Sim Lim
Tower. Considering the exchange rate, these Jaycar radio
modules were about the same price as in Australia.
Some shops also had a very wide range of kits available
for sale. These appear to be good sellers, as staff were
continually putting the kits together.
is at 1 Rochor Canal Road, on diagonally opposite corners
of the intersection of these two roads. They are about a
kilometre from the central downtown area of Singapore.
With many high-rise buildings, store addresses are often
given in the form #03-09, where 03 means the third floor
and 09 refers to the specific store (or office or apartment).
What we would call the ground floor is floor #01.
Sim Lim Tower and Sim Lim Square are on the edge
of the Little India precinct. The nearest MRT (subway)
station is Rochor Station, almost directly in front of Sim
Lim Square. Little India Station and Bugis Station are
both within walking distance and, like Rochor, are on
the Downtown Line. Getting off at Little India Station
also allows you to try Indian cuisine at the Tekka Centre food court.
Bugis Station is under a shopping centre surrounded by
streets lined with market stalls. Bugis Station is also served
by the East-West MRT line. Many buses also pass by on
Rochor Canal Road.
You can use a contactless debit or credit card for the bus
and MRT by tapping on and off. Fares are pretty cheap;
you can travel the breadth of the country for a few dollars
(it isn’t quite as big as Australia!). None of my days’ travel
exceeded 10 Singapore dollars.
Sim Lim Square is aimed more at regular consumers,
with stores offering device repair, gadgets and consumer
electronics. There are also shops specialising in cameras
and photographic supplies.
The shops in Sim Lim Square have more space, but they
still manage to cram in various cables, adaptors and other
small devices.
siliconchip.com.au
Summary
Unlike with Shenzhen, visiting Sim Lim Tower and Sim
Lim Square probably won’t net you any massive bargains. If
you are keen on electronics, though, you will enjoy seeing
the sheer variety of products on offer. You might stumble
on something you haven’t seen before.
I bought several small items, some of which I have not
come across in Australia. The prices were comparable to
what I would expect to pay in Australia. I didn’t purchase
expensive items such as a mobile phone or portable computer, so I can’t comment on those.
If you can’t wait for the vagaries of international shipping, you might find something worth snapping up on the
spot, but I mostly enjoyed being inspired by the sheer range
SC
and novelty of the items on sale.
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February 2024 71
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